Now is the time to push hard toward
your most important
goals for the first half of the
year. In the Northern
Hemisphere, spring is here and will
soon give way to
summer. For many of us, Easter
brings a wonderful, and
well-deserved case of "Easter
Fever." And of course, summer
is, well, it's SUMMER!
If you own a business, you know what
I'm talking about.
Easter break not only gives our kids
a week off school,
it's a time for family vacations and
that means your
employees, and your customers,
vendors, colleagues and
partners will be out of the office.
They'll get back to you
"next week."
As the days get longer, we naturally
yearn to be outside.
Other things take our attention, and
inevitably,
productivity sags. Couple that with
family obligations,
summer vacation and major holidays,
and these next few
weeks become a critical time to
achieve your goals.
What action steps do you need to
take on your marketing
plan this week? Is your new product
development on
schedule? How about those new
policies, or the new catalog
you promised to develop? Get it
done!
The end of winter is a time of
longer days and warmer
weather. Don't let it undermine your
most important
activities. Stay focused. Use your
time to accomplish the
things you know will move your
forward. This week, take
ACTION on your most important
priorities.
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