Anyone can use a simple 3-step process to
crystallize their unique perspective and position themselves as a leader in
their field.
1. Define: Take some time to get clear about what it is you stand for. What expertise
do you have in your field? If you had just one hour to share your most valuable
information with someone starting out in your field today, what would you tell
them? Get your thoughts together on this, and give yourself the gift of clarity
in this area.
2. Execute: Write your thoughts in a well-organized, carefully crafted form. it can
be anything from a a series of blog posts, to a longer form such as a white
paper, or even a full-length book. Whatever form it takes, get your thoughts
into a format that will give you both leverage and credibility.
3. Publicize: Once you’ve gotten your ideas into print form, get the word out. Tell
the world just what you believe and how people can go deeper on your topic.
Share links to your good works, and don’t be afraid to promote your ideas
through multiple exposures.
It’s not that complicated to prepare for your big
opportunity, but it does require some focused effort. It takes a willingness to
invest the time to get clear on the things you stand for as a leader in your
own particular field. Whatever you have to say, you can be sure that someone is
waiting right now for your own brand of expertise.
Why not get started today?
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