Here’s a big truth in business.
If you’re not relevant… nobody will give you the time of day.
Here’s why - people care about themselves and they have short attention spans.
That means a few things -
- You need to know and understand your ideal client really well. Know what’s important to them if you want to catch their attention.
- Spend time where your clients spend time. And these days social media platforms are a fantastic place to make connections, share resources, and build your authority in your industry.
- Stay top of mind. People are bombarded with so much stuff on social media - ads, articles, videos, that they may see your post once… but unless they see you repeatedly, they’ll forget about you.
Being relevant doesn’t just happen. It takes effort, planning, and consistency.
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