OpenAI's Next-Generation Models Could Reportedly Cost $2,000

OpenAI is reportedly considering high-price subscriptions for its next-generation AI models. Those models could include its upcoming "reasoning model" codenamed Strawberry as well as GPT-4o successor, Orion. According to a new report from The Information, OpenAI executives are weighing charging users as much as $2,000 (over an undetermined amount of time) for access to their most advanced AI models. For comparison, ChatGPT Premium currently costs $20 per month, a fee that enables the use of GPT-4o, the company's current flagship model. In July, Bloomberg reported that OpenAI had defined five stages of AI innovation, with the first being chatbots like GPT-4o, and the second being "reasoners," capable of human-level problem solving. It's an open secret in Silicon Valley that OpenAI is currently deep in development on its own reasoning model, named Strawberry. Such a model could be capable of reasoning through problems in a multi-step process, making them better equipped to deal with challenges that current models struggle with, such as solving complex math problems. The Information previously reported that Strawberry could be released as soon as this fall. OpenAI is also supposedly developing a new large language model, codenamed Orion. The Information has reported that Strawberry is being used to generate high-quality training data for Orion, which could help to reduce hallucinations and other errors. Of course, training and running advanced models that can think in multiple steps isn't cheap. The Information reports that ChatGPT Premium was "recently on pace to generate $2 billion in revenue annually," but that it may not be growing fast enough to cover the costs of running the platform. For these advanced models, entrepreneurs should expect advanced prices.