What Is AI.com? The $70 Million Domain Being Called ‘the Absolute Peak of the AI Bubble’

On Super Bowl Sunday, the most talked-about advertisement was for a product that hadn’t even launched yet. During the game’s fourth quarter, a 30-second commercial aired advertising something called “AI.com,” ending with a call to “claim your handle” along with three usernames: Mark, Sam, and Elon. Missing from the commercial? Any information about what AI.com actually does. But the mysterious teaser worked; web searches for “What is AI.com” exploded. According to EDO, a company that helps businesses measure the impact of advertisements, AI.com was the top-performing ad of the night, with 9.1 times as much engagement as the average Super Bowl ad. But when interested people rushed to the website, they found an error message waiting for them. The company’s website had immediately crashed. What is AI.com, anyway? AI.com was not co-founded by Mark Zuckerberg, Sam Altman, and Elon Musk. In fact, they have nothing to do with the company at all. The founder is actually Kris Marszalek, who previously co-founded Crypto.com. Financial Times reported that in April 2025, Marszalek paid $70 million to obtain the AI.com domain, which the publication says is the most ever spent on a domain, far more than the $12 million Marszalek spent to acquire Crypto.com in 2018. Marszalek says he is currently the CEO of both companies. What does AI.com actually do? On its now-functioning website, the company describes itself as a platform offering access to a “private, personal AI agent that doesn’t just answer questions but actually operates on the user’s behalf — organizing work, sending messages, executing actions across apps, building projects, and more.” The company wrote that the agent will soon be able to help users “trade stocks, automate workflows, organize and execute daily tasks with their calendar, or even update their online dating profile.” Sounds impressive, but it turns out that the tech powering AI.com is far from proprietary. In an article posted to Marszalek’s personal X account, the founder wrote that “AI.com is the world’s first easy-to-use and secure implementation of OpenClaw, the open-source agent framework that went viral two weeks ago.” What is OpenClaw? OpenClaw is essentially an agent that has full access to your computer’s files, and it has indeed become an instant sensation in the tech world. But the current process of setting the agent up is highly technical and risky. Marszalek says that AI.com has made OpenClaw “easy to use without any technical skills, while hardening security to keep your data safe.” Basically, this means that AI.com is positioning itself as a consumer-friendly wrapper around a powerful, developer-focused tool. OpenClaw creator Peter Steinberger posted that he had not heard about AI.com until the ad aired, to which Marszalek responded, “Let’s chat.” How do you sign up for AI.com? If you go to AI.com, you’ll be asked to link your Google account to the platform in order to choose a handle for both yourself and your agent. After you’ve selected handles, you’ll need to connect a credit or debit card to your account, though the company says you won’t be charged. Once your card has been processed, you’ll receive a notification that “demand is extremely high right now, so generation is queued. We’ll notify you the moment your AI is ready to activate.” It’s unclear if any users have received their agent yet. In a popular X post, one user criticized the website, calling it “the absolute peak of the AI bubble.” Steinberger quoted that post, writing “Guess I’m flattered?” BY BEN SHERRY @BENLUCASSHERRY