This week the old advice to focus on
what you do best and
hire someone to do everything else
came home loud and
clear.
I have a client who's business
requires extensive
bookkeeping and accounting
functions. He used to have a
full-time bookkeeper to support his
real-estate and
investment interests, but last year,
he decided that was
"too much, I could do some of
it myself." Well.
As you might guess, now it's tax
season and his books are a
mess. My friend is not a detail
person. He does not enjoy
data entry on the computer, and he
kept "putting it off
until later. I always thought I'd
catch up on the weekend,
or next week."
Unfortunately, that never happened.
My client is extremely good at
investing, and his passion,
talents and interests are in the
creative, entrepreneurial
side of his business. Ironically, he
is very good at
reading financial statements to
evaluate a possible
investment. But as a bookkeeper, he
needs to fire himself!
We all have our areas of expertise
and passion. In our
areas of strength, we are
"geniuses." Outside those areas,
however, we are doomed to
frustration, exasperation, and
sometimes outright failure.
Do what you love. Do what you do
best. Emphasize your
talents and give your customers the
extras that only you
can give them. But for goodness
sake, hire someone else to
do the things you can't do, won't
do, or do badly. You
can't afford to spend your life
being inefficient, wearing
yourself out, and spending the rest
of the day being
cranky.
Go with your strengths! You'll make
more money, have more
fun, and be much more successful.
And, as a free bonus,
you'll be more fun to be around!
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