This is a story of Ed and Rhonda,
who own a website that
sells gems and precious stones.
Recently, they've branched
out and started selling an
inexpensive but very precise
tool they use for measuring precious
stones as related by Philip Humbert
I bought one of their calipers and
use it for one of my
hobbies. For the low price, they
sell an amazing tool and
it's helped me achieve a level of
precision that's never
been possible before. I loved it!
Briefly.
The one I bought soon broke. A small
panel that controls a
wheel that allows for adjustments
down to .0001", fell off.
A small screw, less than one
millimeter in diameter, broke
and made fine adjustments
impossible.
One evening last week, after the
close of business and
after my dinner, I sent an email
explaining the problem.
Exactly 63 minutes later, I received
a reply from Ed saying
he was sorry, that he would replace
my caliper and also
send extra screws so that, if I
could fix my caliper, I'd
have "an extra as a
back-up."
Today, my new caliper arrived by
Priority Mail, along with
a note apologizing for the
inconvenience. And as promised,
Ed included replacement screws and a
note explaining how to
fix my original caliper.
I don't expect to buy many more
calipers, gems or precious
stones. But if I do, who do you
think I'll go to? Ed and
Rhonda's fantastic service can't be
based on dollars and
cents. They'll make little, if any,
money from me in the
future. Their service is based on
passion, on ethics, and
on a sense of integrity. They'll
have my business for life!
That, my friends, is how you build a
business. And, if you
ever need calipers, gems or stones,
I refer you to:
EAGems.com They're good folks!
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