I recently read about a woman with a
small business selling
accessories for Mattel's
"Barbie" doll and "Hot Wheels"
model cars. She collects and
re-sells clothes and tiny
little shoes, umbrellas and purses
for Barbie, along with
components for the little Hot Wheels
cars. She has revenue
of several million dollars and earns
a very nice 6-figure
income from her home.
How does she do that? Simple! She's
found a niche and she
lets people know she can help them
complete their
collections and fulfill their hobby.
In general, I'm not a fan of
"advertising" in the
traditional sense. Sure, for some
businesses (think
restaurants and other
brick-and-mortar enterprises) it
works, but for professionals and
most online businesses, I
prefer to think in terms of
"marketing." It's cheaper and
more effective.
The fact is that almost no one needs
the goods or services
you provide. As a coach, I
understand that less than 1% of
the population are ever going to
hire a coach. Most people
don't know what a coach is, or
they've never heard of me.
They can't afford coaching, or don't
think they need a
coach. The reasons for not hiring me
are endless!
The key to success is letting those
people who DO need me
know that I exist and making it easy
for them to contact
me. The same is true for your
business.
How do you reach out to your
community? How do you let your
customers know you exist, that you
can serve their needs,
and that they can trust you? How do
you help them contact
you?
In the Bible there is a story that
warns us not to hide our
light under a basket, and it applies
in business as much as
anywhere else. Turn the lights on!
Let the world know who
you are, what you can do for them,
and help them contact
you. In business, that is an
every-single-day activity.
No comments:
Post a Comment