What are the two biggest obstacles to growing your business? In every industry and vocation there are those who attract clients like a magnet and reach the pinnacle of success and there are those who are stuck wishing they were at the top.
What separates the wealthy business owners who make it to the top and those people who get stuck on the ladder of success? Less than you think.
Do prospects tell you that your firm is too small to do the job? Do they think your prices are too high? Is it the economy? You may not know how, but all of these obstacles can easily be overcome.
There are two more persistent obstacles that get in the way of most small businesses. Before I tell you what they are and how to eliminate them, let's agree that two facts are true:
1. You're highly competent in your profession.
Whatever your profession, you've labored long and hard to become a master at it whether you sell accounting, legal or medical services.
2. You have confidence in the quality of your products and services.
You don't sell junk or under deliver. You provide top quality that your clients love.
Competence and confidence are two of the most important ingredients to creating satisfied clients and succeeding in business. You need to know which marketing activities get results and generate sales and you need the confidence to implement them.
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