Every successful business leader has a clear answer to this
vital question: Why are you building this company? Who does
it serve and what's your greater purpose? Answering these
questions costs you very little, and it can pay huge
dividends.
For some entrepreneurs, the primary purpose is simply to
create a business that can be sold. They have a talent for
designing systems to meet a real need while making a
profit, and they love starting new businesses. Once the
company is established, they often sell it and may repeat
the process again and again through the years.
Most business owners, however, have some other purpose in
mind, and it is often deeply personal. Some want to build a
company they can pass on to their children. Others want to
see how large and profitable they can make it, and they
dream of a vast enterprise with thousands of employees.
Still others, want a business that expresses their values
or contributes to society in some way.
In coaching hundreds of entrepreneurs, I am struck that it
does not seem to matter what the reason actually is. What
matters is the ability to keep it in sight at all times.
Knowing your personal vision, your purpose or mission, the
"reason why we do this", is absolutely critical.
The solution is simple: Keep your eyes on the prize! Step
back, gain perspective, renew your commitment. Remember WHY
you are doing this! If you are clear about the "why,"
you'll figure out "how."
vital question: Why are you building this company? Who does
it serve and what's your greater purpose? Answering these
questions costs you very little, and it can pay huge
dividends.
For some entrepreneurs, the primary purpose is simply to
create a business that can be sold. They have a talent for
designing systems to meet a real need while making a
profit, and they love starting new businesses. Once the
company is established, they often sell it and may repeat
the process again and again through the years.
Most business owners, however, have some other purpose in
mind, and it is often deeply personal. Some want to build a
company they can pass on to their children. Others want to
see how large and profitable they can make it, and they
dream of a vast enterprise with thousands of employees.
Still others, want a business that expresses their values
or contributes to society in some way.
In coaching hundreds of entrepreneurs, I am struck that it
does not seem to matter what the reason actually is. What
matters is the ability to keep it in sight at all times.
Knowing your personal vision, your purpose or mission, the
"reason why we do this", is absolutely critical.
The solution is simple: Keep your eyes on the prize! Step
back, gain perspective, renew your commitment. Remember WHY
you are doing this! If you are clear about the "why,"
you'll figure out "how."
Quotes of the Week
"Happiness is that state of consciousness which
proceeds from the achievement of one's values."
-- Ayn Rand
"Inspiration grows into full-scale creation
through persistence and imagination."
-- Carol Lloyd
"Reach high, for stars lie hidden in your soul. Dream
deep, for every dream precedes the goal."
-- Pamela Vaull Starr
"Nothing happens unless first a dream."
-- Carl Sandburg
"Happiness is that state of consciousness which
proceeds from the achievement of one's values."
-- Ayn Rand
"Inspiration grows into full-scale creation
through persistence and imagination."
-- Carol Lloyd
"Reach high, for stars lie hidden in your soul. Dream
deep, for every dream precedes the goal."
-- Pamela Vaull Starr
"Nothing happens unless first a dream."
-- Carl Sandburg
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