In any process, there is an upper limit to how powerful the
results can be, and the limit is always the same: A
bottleneck.
In watering your garden, the smallest point limits how much
water passes through the hose. The bottleneck may be the
valve on the side of your house, the diameter of the hose,
or the little washer inside the coupling. Wherever the
bottleneck occurs, it limits the flow through the entire
hose, and the solution is always the same: increase the flow
at that one critical point, and the results are instant and
dramatic!
No matter how smart or skilled you are, something limits the
success you will achieve. There may be several points of
"friction", but there is always one item that limits you
more than all the others combined! Fix it and the results
are amazing!
Here are 4 common bottlenecks:
1. Not Acting as a Business. Many professionals and
entrepreneurs have a dream, not a business. They work
without focus, without clear priorities, and without
results. The bottleneck is lack of clarity. Work the
business!
2. Ineffective Marketing. If you aren't getting enough
inquiries, the bottleneck is in your advertising. Find a way
to let more of your most desired customers know about you.
Everyone wants great service at a fair price! Help them find
you!
3. Ineffective Sales Technique. If lots of folks show up,
ask questions, and compliment your work, but don't buy, your
bottleneck is closing the sale. Work with a sales coach, buy
books or get a mentor, but fix this! Mary Kay Ashe said,
"Nothing happens until someone sells something!"
4. Inadequate Value Added. This is probably the hardest one
to admit, but if people try your product or service, but
don’t become steady customers, something is wrong. To
achieve unusual success, you must transform casual customers
into life-long partners. It may be a problem with your
pricing or your delivery, but it must be fixed!
What bottleneck is holding you back in your work, and in
your life?
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