THE TOP 3 WAYS TO MAKE MORE.....

No matter what you sell, there are only 3 ways to make more money. Do you know what they are?
1. Attract more prospects
2. Convert more of your prospects into paying clients
3. Get each client to buy more from you
That’s it! Just 3 simple ways to grow your business. Which are you focused on? Most people make the mistake of focusing on the…
first, attracting more clients. And while it’s important, to be honest it’s the hardest and takes the longest to get results.
The truth is it’s much easier to convert more prospects into clients with a few small tweaks to your small business marketing system or to up-sell your existing clients and give them more of what they want.
1. Attract more prospects
The simple way to do this is to do the following:
- Create a client focused marketing message
- Come up with a free report or series of videos to give away
- Setup your free offer on your website
- Use your opt-in form to build your list
- Follow up with your list, using your email autoresponder series
- Help them get to know you, like you and trust you
- Provide a compelling offer to get them to buy from you.
It’s a proven formula that works. But I’m not going to lie to you – it’s going to take some serious effort on your part and some time to get it running smoothly.
So let’s take a look at option 2.
2. Convert more prospects into paying clients
Let’s assume you already have some form of lead generation system in place. What percentage of the leads become paying customers?
In most cases, small business owners who sign up to work with me are only converting a fraction of a percent of all the people they market to into paying customers – at least at the start. It’s like spending a fortune on grass seed to plant your lawn and only getting one or two blades of grass. Pretty embarrassing – which is why few people want to admit it.
But ask yourself, is this they way you want to run your business?
The first step is to start tracking your conversion rate. Then, take a few simple steps to improve it.
Typically, just by inserting a follow up email, call or other simple marketing step into the sequence, most small business owners can double or triple their conversion rates practically overnight, adding another $20,000 to $200,000 per month in revenue.
3. Get each client to buy more from you
Once you have a prospect ready to buy from you, helping them get more of what they want is easy. They’ve just reached the point where they know you, like you and trust you and have agreed to put their faith in you by paying you for your product or services.
It’s at this point in the process where you can easily up-sell them or cross-sell them. That’s what every phone company and cable TV service does. They offer a killer deal to get you in the door, and they up-sell you on the package of services or the product you really want.
The secret that no one tells you, is… the purpose of the first sale is to get people in the door, so you can sell them more, again and again.
So how does this work in practice and how long does it take to get results?
I had one client, Jane, who was charging for her services on an hourly basis. The first week I showed her how to repackage and reprice her services.
The second week she put her new pricing plan into place and instantly increased her profits by 50%, without doing anything else.
All she had to do was just change the description of what was included in her services and her pricing plan. And insert the changes into the phone conversations she was already having with her prospects.
Where should you focus your time if you want to make more money?
Of course I’m not advocating you quit trying to attracting clients. I’m just saying – take the time to make sure you’ve optimized your conversion process and your up-sell strategy first. Because, really, it doesn’t make any sense to spend time and money on attracting clients if you’re not getting the most out of your efforts.
So what’s the status of your small business marketing?
Is it optimized to boost your profits in the short term and help you prosper in the long term?
Questions? Comments?



More Small Business Marketing Ideas: http://www.marketingforsuccess.com/blog/small-business-marketing/the-top-3-ways-to-make-more/#ixzz1LqZfg4Q6