Monday, July 11, 2011

REPLICATE YOURSELF

One of the key distinctions between creating your own job
and building a business, is the ability to have other people
do your work for you. This isn't about "cloning" but about
building a team to run your business, serve your customers
and help you (and themselves) make money.
Most professionals run their "practice" as a small business
for tax and accounting reasons, but in fact they have a job
they created for themselves. They may enjoy not working for
a corporation, but they still have to show up and do their
work every day in order to get paid. If they take a week
off, the income stops.
Fortunately, more and more professionals are training others
to do much of what they used to do themselves. Attorneys use
legal assistants, and physicians and dentists use more (and
more highly trained) assistants all the time. The most
successful sales professional I've coached is a real estate
agent with a personal staff of 4 people who work for her,
not for her broker/employer. In many cases, her staff can
close sales even if she is on vacation, so her commissions
continue even when she's at the beach!
Successful business people learn to delegate. They hire
experts who can strengthen and diversify the office. They
understand that training and leading a team will always be
more profitable than doing it by yourself.
The key to building your business is almost never "doing"
more; it's hiring and supporting great people.

Quotes of the Week
"How we live our days is how we live our lives." -- Annie Dillard
"If you can DREAM it, you can DO it." -- Walt Disney
"Hide not your talents. They for use were made. What's a
sundial in the shade?" -- Ben Franklin
"Most of the shadows of this life are caused by standing on
one's own sunshine." -- Ralph Waldo Emerson

No comments: