REALITY NEVER LIES

I recently listened to an old recording of Laura Berman
Fortgang's speech to the International Coach Federation's
convention in Chicago several years ago. In her
presentation, she talked about the fact that reality never
lies.
While her focus was on coaching, I immediately connected her
words to the fact that in business, our sales, productivity,
profits and customer satisfaction are precisely accurate
measures of the service we provide.
From the dawn of history, human beings have searched for
bargains. We love great products at bargain prices. We love
getting the goods or services we need, at a fair price,
delivered on time, and hopefully, with an extra "bonus." In
the words of the old saying, "build a better mousetrap, and
the world will beat a path to your door."
Because of this, your bank account is an accurate reflection
of the value the world places on your products and services.
The facts and numbers do not lie. They may contain a message
you don't like, or one with which you disagree, but they do
not lie.
To increase your sales and profits, you must increase the
value of your services. Cutting costs or raising prices may
temporarily increase profits and give the illusion that
things are "better," but illusions never last.
The key to the growth of your enterprise is providing more
value, to more people, and preferably at a lower price.
Fortunately, this is not difficult. "Value" can be many
things, from faster delivery, to larger quantities, to more
pleasing colors. The opportunity to innovate, add value, and
increase sales is endless.
Reality does not lie. Study the numbers, notice where you
can increase value to your customer, and adjust accordingly.
Your financial future depends upon it.