Remember the saying that those who fail to plan are planning
to fail? We have all heard it at one time or another, and we
know it's true, even though most of us act as if it doesn't
apply to us. Well, it does apply!
This week I spoke with a group of unusually successful young
entrepreneurs and the thing I noted was their attention to
detail. This particular group is part of a network
marketing, or "MLM" organization, and they know exactly
where they are going. Specifically, they have written goals
and strategies related to:
1. Identifying their key niche so they know WHO to contact.
2. The number of prospects to contact each week.
3. A strategy and budget for reaching those prospects.
4. A detailed, documented sales presentation.
5. A follow-up strategy and a system to track it.
6. A training and mentoring program to nurture new members.
7. Written goals that are measured in revenues, profits,
investments, number of "associates" and productivity.
No wonder this organization is growing and making money even
during this recession! They have a plan that guides their
daily activity and gives them feedback about their
performance.
Every business needs a plan, and this especially applies to
self-employed professionals. It simplifies your activities,
automates your priorities, and lets you know what's working
and what isn't.
No comments:
Post a Comment