Monday, June 3, 2013

THE CHALLENGE OF SUMMER SUCCESS

Big goals are great! Everyone needs a
sense of direction and a life of purpose, and 20-year, or
even 100-year goals help us with that. They fill us with
awe and wonder. They inspire us, and as we pursue them,
they transform our lives and draw out the best that is in
us.
Dream big! Have a 100-year goal and some 20- or 30-year
projects. Build a legacy. Inspire your kids and confound
that aunt or uncle who's always had doubts about you! Make
it your business to transform this small planet--it's not
very big and it's not that hard if you put your mind and
will, your time and effort and all your talent into it!
And that's where your Summer of Success comes in. Big goals
require smaller steps along the way. Changing your life and
your fortune, and ultimately transforming the planet begins
with baby steps and prototypes, test projects, and a
variety of experiments to prove you can do it. It's sort of
fun to "show off" once in a while! That's why 90-day
campaigns are so important.
You don't want to risk everything on any one project.
Investors know the rule of diversification--never put all
your eggs in one basket. The same principle applies to
achieving great things. It's almost impossible for most
human beings to set out directly on a major 10-year goal.
There are too many doubts and too many critics. If the goal
is big and worthwhile, there will be set-backs, a few
failures and false starts along the way. Prove you can walk
before you brag about how well you can run.
Begin with a simple "proof of concept." Every successful
entrepreneur builds a prototype before building a factory.
Before announcing a goal to earn $10 million in ten years,
prove you can earn $100,000 this year. Before putting your
life savings into a new business, spend a year working in a
similar business, or start part-time, or buy 10% of a small
business and help your partner double its sales.
Which brings us back, once again, to your Summer of
Success. Everyone else is slowing down, planning a
vacation, heading for the beach or a mountain cabin. Most
folks are more focused on their tan or mastering their
barbeque, or going fishing than on achieving great things
in the next three months.
But not you! If your "Big" goal is fitness, determine to
lose a few pounds or run a 10k race by Labor Day. If your
"Big" goal is to spend a year sailing around the world,
spend this summer learning to sail. Writing the Great
American Novel starts with writing and publishing some
short-stories this summer.
Launching and building a successful business over the next
ten years might begin with writing a solid-as-a-rock
business plan this summer and getting an enthusiastic
handshake from a key investor by September.
You'll need a calendar, a budget, some discipline and
perhaps a mentor. You'll need measurable milestones and
clear feedback. Develop an over-view of the summer, with
month-by-month benchmarks and a specific finish-line in
August or early September. Write it all down. Spell it out
in detail.
Then, do the work.
Once you've got your plans for the summer, get very, very
specific for the month of June. What has to be done
immediately, this week? What will you challenge yourself to
accomplish next week, and the week after? Put all of this
on your calendar. Spell it out. Then, do the work!
Make this your Summer of Success. Talk with the family and
get their support. Tell your MasterMind team what you plan
to do and invite their questions, even their criticism, so
long as it is supportive and problem-solving in
orientation. While others are at the beach, you stay
focused on the life of your dreams. While others are
camping or taking the kids to Disneyland, you be about the
business of creating the life you truly want.
Use these long, warm, energized days of summer to your
advantage. Success builds on success! Never be afraid to
start small--it's the preview of coming attractions! Let
this be the summer that changes your life forever!

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