FOCUS ON WHAT YOU DO BEST

This week the old adage to focus on what you do best and
hire someone to do everything else came home loud and
clear. 
I have a client who’s business requires extensive
bookkeeping and accounting functions. He used to have a
full-time bookkeeper to support his real-estate and
investment interests, but then he decided "it cost too
much, and I thought I could do it cheaper on my own." Well.
As you might guess, by now his books are a mess. The truth
is that he’s not a detail person. He does not enjoy data
entry on the computer, and he kept "putting it off until
later. I always thought I’d catch up on the weekend, or
next week." Unfortunately, that never happened.
My client is extremely good at investing, and his passion,
talents and interests are in the creative, entrepreneurial
side of his business. Ironically, he is very good at
reading financial statements to evaluate a possible
investment. But as a bookkeeper, he needs to fire himself!
We all have our areas of expertise and passion. In our
areas of strength, we are geniuses. Outside those areas,
however, we are doomed to frustration, and sometimes
outright failure.
Do what you love. Do what you do best. Emphasize your
talents and give your customers the extras that only you
can give them. But for goodness sake, hire someone else to
do the things you can't do, won’t do, or do badly. You
can't afford to spend your life being inefficient, wearing
yourself out, and spending the rest of the day being
cranky.
Go with your strengths! You’ll make more money, have more
fun, and be much more successful!