Tuesday, April 22, 2014

DUPLICATE YOUR SUCCESS

A recent client of mine developed a wonderful business
model. I won't give away the kernel of his amazing system,
but I will describe the principles that make it work.
1.  His business has a very low start-up cost. Most
professionals are surprised at the actual costs of
equipping an office and launching a new business, and start
out under-capitalized. This client developed a business
model can be set up for under $20,000 so he can afford to
do it right and create momentum from the very beginning. A
fantastic way to start!
2.  His products are low cost, quickly consumed, and
standardized. In other words, he makes lots of repeat
sales. Think McDonalds restaurants, gas stations, or
dentists. His customers appreciate the predictability and
reliability, and when they need more, they come back and
make repeat purchases. The cost of sales goes down, while
volume and profits go up. Good system!
3.  Finally, because the business is modular, he can easily
duplicate himself.  Once the bugs are worked out, he can
either establish more offices and hire people to run them,
or franchise the idea, or follow a number of other plans. 
The key is duplication.
Unless you can duplicate yourself, no matter how well you
are paid and how fancy your title, you are basically
working for wages. A surgeon may earn thousands of dollars
per hour, but she only gets paid when she operates. 
To increase your earnings, duplicate yourself. Find a way
to "modularize" (is that a word?) your business model and
let other people make money helping you make money. You
really can't do it all yourself!

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