MARKETING WITH ATTRACTION

This week, I was reminded of a quote from one of my
mentors, Thomas Leonard, who observed that, "People love to
buy things, but almost no one wants to be sold."
Thousands of people are eager to buy what you sell. They
want the benefits, the convenience, the comfort or prestige
that you can provide. Human beings are an “acquisitive”
bunch. We want stuff!
Of course, consumerism can be abused, but buying and
selling is the process that creates the life (and the
lifestyle) we all want. The "desire to acquire" goes deep,
and it’s a good thing.
So, if you aren’t making as many sales as you would like,
let me suggest that the problem is not with your customers,
but with you. The problem is likely one of the following:
1.  Not enough potential customers know about you or that
your product could enrich their lives. This is a marketing
problem, and as a business leader it is your job to solve
it. Let people know! Get out there and get in the game!
2.  Or, the other possibility, is that you’re trying too
hard to sell.
Personally, I have a deep-seated aversion to being "sold"
anything. I see websites that seem manipulative or
dishonest. I see sales techniques that fail to build trust
or credibility, and definitely do not attract me.
But people are eager to buy benefits! They buy solutions to
their problems. They buy things that make their lives
better, easier, simpler, healthier or more comfortable.
They buy stuff that makes them happy. And they buy from
people they know and like and trust.
If enough people "know and like and trust" you, they will
listen when you offer a product or service that will make
their lives better. If they "know and like and trust" you,
they will flock to your door and you’ll make all the sales
you need.