Monday, January 19, 2015

CLONING FOR PROFITS

One of the key distinctions between creating your own job
and building a business, is the ability to have other
people work for you. This isn't about necessarily about
"cloning" yourself, exactly, but about building a team to
serve your customers and help you make money.
Most professionals run their practice as a small business
for tax and accounting reasons, but in fact they have a job
they created for themselves.  They may enjoy not working
for a corporation, but they still have to show up and do
their work every day in order to get paid. If they take a
week off, the income stops.
Fortunately, more and more professionals are training
others to do much of what they used to do themselves.
Attorneys use legal assistants, and physicians and dentists
use more (and more highly trained) assistants all the time.
The most successful sales professional I've coached is a
real estate agent with a personal staff of 4 people who
work for her, not for her broker/employer. In many cases,
her staff can close sales even if she is on vacation, so
her commissions continue even when she's at the beach!
Successful business people learn to delegate. They hire
experts who can strengthen and diversify the office. They
understand that training and leading a team will always be
more profitable than doing it by yourself.

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