hats. You are probably the chief innovator, and certainly
you are a role model for your team. They watch you, and
they follow your lead. You are directly involved in sales,
and you are responsible for finances and a multitude of
other critical items. So, what's your MOST important job?
That's easy. To get your employees to come back tomorrow
morning.
I recently saw a case-study of SAS, the software
development company, and it was remarkable. On average,
turn-over at similar companies runs about 20% per year. At
SAS, it's less than 5% per year! Think of the thousands of
hours that saves in recruiting, training and management
time! Not to mention the savings in direct costs! What's
their secret?
The boss understands that for all his land and equipment
and proprietary systems, his most essential assets "walk
out of the building every night, and it's my job to see
that they walk back in tomorrow morning."
Even in this tight economy, there are jobs to be had.
People can make money, or start their own company and
compete with you over night. What people want, what they
have always longed for, is respect, fulfillment,
satisfaction and recognition. Research has shown that, in
general, you cannot pay people enough to stay on the job if
they don't like the work, the environment, or their co-
workers, and those things are YOUR job!
As the "boss" (even if you are your only employee!), your
key task is to see that your people are well served, well
maintained, well trained and well respected. Without that,
everything else is just a pause until they move on.
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