3 SALES REALITIES IN THE 21ST CENTURY

Here’s the secret…
There are Three Sales Realities you need to be keenly aware of – these are realities top performers pay careful attention to in the 21st century.
What I’m about to tell you may not sound like news –but if you haven’t adapted your sales game to address these three realities… you’re sleeping on the job and missing your biggest opportunities.
This is one of the core reasons why top performers outsell “average salespeople”…

SALES REALITY #1 – THE “SMARTPHONE” AGE

Today, your prospects have unbelievable access to information about
your prices, product, service, reputation, competition – and they
use this information like a weapon.

Because of the economy we’re in, prospects can’t afford to make mistakes with their money. They’re looking for any excuse not to buy, bypass you or worse… buy from your lower-priced competitor.
Let me tell you a story to illustrate this — Recently, I was at BestBuy with my granddaughter shopping for headphones.
She asked the salesperson a lot of good questions and got his recommendation. She seemed set on purchasing… and the salesperson was happy to chalk up another commission for his daily quota.
But then — my granddaughter pulled out her iPhone, checked the price online and bought the same item on Amazon instead!
That’s when I realized why access to information is one of the biggest obstacles we face in sales today.
What could that rep at Best Buy have done to keep the sale???
How do you avoid being a commodity – a disposable source of information used only to help your clients buy somewhere else?
I’ll reveal the answer to you in a moment…

SALES REALITY #2 – SMALLER WALLETS

More big companies are cash rich than ever before -
yet are also more reluctant to spend it.

One reason is our political situation – higher taxes, forced healthcare for business owners, and extra expenses associated with the cost of doing business.
And with an uncertain economy, a bad purchase decision takes longer to bounce back from. So decision makers are ultra-conservative with their cash.
It’s not just businesses though. Consumers are just as gun-shy after five years of economic uncertainty. After all, many have had their retirements wiped out.
This level of “Fear of Spending” may be here for a long time… which unfortunately means there’s no room for ‘average’ salespeople in this economic climate.
However, top sales performers are walking away with record commissions. Why… and how? I’ll share that with you in a moment.

SALES REALITY #3 — IT’S A SMALL WORLD

Once upon a time, you didn’t have to worry about competition from the next town over. Unfortunately, that’s now all over.

Thousands of sales reps are now talking to your customers through technology like video conferencing. Companies from overseas are now able to put their sales reps “in the room” with your best prospects through Skype and video conferencing.
Every industry from insurance to legal services, technology and software faces this threat.
But that’s not all…
Just in your town — right now — thousands of laid off workers are now starting their own business that will compete with you.
If you think that’s not fair, you’re right. It’s reality. The world just got smaller.

So with iPhone shoppers, tighter wallets and competition closing in from all sides…
How can you beat the odds and become a top dog in your office, business and industry?
It’s simple.
Your best chance to succeed and thrive is to decide right now to become a top producer in your field.
In fact, it’s not a choice. It’s something you must do to survive!
Our research shows that top producers continue to make 80% of the income and sell 10x more than their peers and competition… even in this economy!