IS IT EASY TO DO BUSINESS WITH YOU?

One of the basics for any business is that it should be
EASY for customers to do business with you! It should be
easy to find you, easy to talk with you, easy to order and
easy to get great service when it's needed.
Read a case this week, "I violated that basic rule.
To comply with new online regulations, we increased our
shopping cart security. And to be extra safe, we installed
the very highest level of security. Unfortunately, we
discovered later that our focus on safety made the system
so strict that no one could buy anything! That first day,
seven people in a row were declined. Fortunately, five of
them cared enough to let us know there was a problem. But
in the meantime, our concern for safety cost us sales".
Don't do that!
And yet businesses do it every day. One local restaurant
has an impossible parking lot. I think it's dangerous and I
hate going there. I see businesses without good signs, and
I call businesses who don't accept calls from "blocked"
numbers! How dumb is that?
I see home-based businesses without dedicated business
phones, or worse, that share answering machines with their
kids!
Be professional and make it easy to do business with you.
And remember, "everything counts!" Both success and failure
are in the details. Make it easy to do business with you.