LET YOUR LIGHT SHINE!

I recently read about a woman with a small business selling
accessories for Mattel's "Barbie" doll and "Hot Wheels" toy
cars. She collects and re-sells clothes and little tiny
shoes, umbrellas, dresses and purses for Barbie, along with
components for the little Hot Wheels cars. She has revenue
of over a million dollars and earns a nice 6-figure income
from her home.
How does she do that? Simple! She's found a niche and she
lets people know she can help them complete their
collections and fulfill their hobby.
In general, I'm not a fan of "advertising" in the
traditional sense. Sure, for some businesses it works, but
for professionals and most online businesses, I prefer to
think in terms of "marketing." It's cheaper and more
effective.
The fact is that almost no one needs the goods or services
you provide. As a coach, I understand that less than 1% of
the population will ever hire a coach. Most people don't
know what a coach is, or they've never heard of me. They
can't afford coaching, or don't think they need a coach.
The reasons for not hiring a coach are endless!
The key to success is letting that tiny sliver of people
who DO need me know that I exist, and making it easy for
them to hire me. The same is true for your business.
How do you reach out to your community? How do you let your
customers know you exist, that you can serve their needs,
that they can trust you? How do you help them contact you?
In the Bible there is a story that warns us not to hide our
light under a basket, and it applies in business as much as
anywhere else. Turn the lights on! Let the world know who
you are, what you can do for them, and how to contact you.
In business, that is an every-single-day activity.