We all have one sense that is
stronger than the rest—sight, sound, touch and so forth. This profoundly
affects how we communicate. No matter what language we use to talk with each
other, our communication is most effective when we use the specific
representational system which is easiest for us to digest information.
Someone who relates strongly through
their hearing is going to have an easier time learning if they listen to the
lesson. Not only that, but they will respond best to speech that uses auditory
terminology, such as “I hear what you’re saying,” or “That sounds good to me.”
A visual learner responds better to
visual media and visually oriented speech, such as “I see your point,” or “That
looks good to me.” A kinetic learner responds to the way an experience feels as
well as the way the lesson appeals to the sense of touch or movement. This type
of person responds to speech that uses imagery involving motion, emotion and
the sense of touch.
Find the representational system
that you relate to best. This is a powerful tool as someone tasked with
influencing others. You can use this in your writing, publishing, speaking, and
one-on-one communication. Understand how you are wired, and you will see the
ways your audience is attracted to your message. Use several representational
systems to reach many different types of people.
You can also use several publishing
derivatives or media to tap a variety of audiences. Don’t just write books or
give speeches. Why limit yourself? Engage in talk shows, published articles, do
book signings at your local bookstore, create instructional videos, and even
host experiential workshops. You can hone your communication skills to a fine
point and connect with your audience in a whole new way.
Use a variety of senses to sculpt
your work, then use a variety of media to package your message to the world.
They say when the student is ready,
the teacher will appear, just as this wise woman appeared to me. Yet I also say
when the teacher is ready, the student will appear, just as you have appeared
in this sphere to read this material. Now as you model lessons for others, it’s
time to ask this question: Your story is ready. How are you going to tell the
world?
For those of you who love Top 10
lists, here are the top 10 ways to package messages for speakers and authors
and reach multiple representational systems of your fans:
- Book Derivatives
- Physical book, eBook, Enhanced eBook
- Audio programs
- Audiobook or a series of audio recordings or podcasts
- Teleseminars
- Conference calls
- DVDs and Video
- Physical discs and/or online delivery
- Subscription / Membership Program
- Video, eBook, DVD or content on your website
- Webinars
- Seminars
- Live events, retreats, adventure trips, conferences, workshops
- Coaching / Consulting
- Work with people individually as a coach, or with a company to implement a system
- Licensed Merchandise
- Promotional products embedded with quotes, tips, and memorable phrases; mugs, shirts, pens
- Apps
- Create an interactive mobile app to keep the attention of your audience who is on-the-go
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