FIND A NEED AND FILL IT

This week, I attended a class on real estate
investing and while the focus was on the nuts-and-bolts on
making money in real estate, what struck me was that almost
all the "success stories" had to do with creating win-win
situations.
The really big money is never made by ripping people off or
over-charging! That may lead to one, or even a handful of
profitable transactions, but it eventually costs you
customers, costs your reputation, and just plain costs you
too much!
The BIG money comes from finding a way to SERVE people.
Over and over again, the success stories were about helping
someone keep their home, or helping a business find a more
suitable location. The success stories that made REAL
money came from helping someone solve a problem!
In the end, business is always about serving a customer or
client. Successful restaurants serve the best meals.
Successful architects listen to their clients and create
buildings that serve the spirit as well as the budget.
Successful coaches help clients create masterful lives, not
just make money or win contests.
I believe it was Zig Ziglar who noted that "you can have
anything you want in life if you find a way to help enough
other people get what they want." In the long run,
achievement, wealth, fame and fortune all come from serving
people.
Who are your best customers and what (exactly) do they
really need? How can you serve them better, faster, or
cheaper than anyone else?
If you want to increase sales and grow your bottom line,
find something your audience wants and serve them better
than anyone else in town. The key to success? It's
simple: Find a need and fill it.