The world's greatest business communicators are constantly striving for simplicity and clarity. Why? Because if you truly want to transform your audience, you have to craft your message so everyone can grasp its implications. If you want to make your message clear, use these three techniques:
- Ask yourself "Where's the Wow?" (what will make listeners pay attention?)
- Cut out the jargon (people cannot be inspired by what they don't understand)
- Enhance your message with a story (this will connect listeners personally with what you say)
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