With more opportunity and more competition, it’s not enough just to play the game. You have to play the game to win.
With so much competition and the challenge in
finding your audience online, you have to double down and go all in if you’re
going to succeed and take a spot on the bench as a real player.
Because the middle is dropping out, it’s easy to
stay stuck at the starting gate, especially if you’re not 100% in.
If you’re not fully aligned and on your mark, you
won’t make it on the bench.
So on the one hand the old guard is stepping down
and new spots are opening up, and on the other hand it’s becoming harder to
grab those spots unless you specialize (Trend #2) and develop real internet
marketing savvy (Trend #4).
The internet used to be the place where a “newbie”
could become “internet famous” literally overnight. And while that’s DEFINITELY
still possible… it now takes real commitment and chops to build an audience and
grow your business online.
There is no silver bullet. You have to put in the
time, learn proven strategies to succeed (or as I like to say, be the scientist
in the experiment lab of your business) and go all in.
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