IMPACT: AN INTUIT STUDY FINDS WOMEN ENTREPRENEURS AROUND THE WORLD WANT TO USE AI MORE FOR THEIR BUSINESSES

Saturday, March 16, 2024

AN INTUIT STUDY FINDS WOMEN ENTREPRENEURS AROUND THE WORLD WANT TO USE AI MORE FOR THEIR BUSINESSES

Female entrepreneurs in the developing world are increasingly looking to technology to help them run their businesses. More than half of these business owners intend to spend more on tech in 2024 compared to 2023, leading to a 37 percent increase in projected tech-related spending this year.

That's according to a report out today from software company Intuit and the Cherie Blair Foundation for Women, founded by former British first lady Cherie Blair. The report also found that 44 percent of respondents are already using artificial intelligence for their companies, primarily for content generation and editing, and that two-thirds felt that training was the main barrier to more adoption of generative AI. That creates an opening for major software vendors and smaller companies to both empower and sell their products to female entrepreneurs by providing targeted training.

The report, based on a survey of more than 1,100 female business owners in 81 low- and middle-income countries, estimates the total market for providing digital tools for such women is about $30 billion.

The vast majority of respondents -- nearly 93 percent -- use the internet on a daily basis to run their businesses. They say that high prices for services and equipment, online harassment, and unreliable networks are among their biggest concerns.

The report urges tech and digital service companies to develop "a more nuanced understanding of local markets" as well as the specific needs of women entrepreneurs. Paying attention to local needs and conditions could help companies introduce their products to new markets where high volume can make up for low margins, the report notes.

Ninety-two percent of the women surveyed access the internet through smartphones. WhatsApp was the most commonly used app, followed by popular social-media networks. The report identifies an opportunity for growth in the digital payments and e-commerce space since less than a third of respondents currently use mobile money and digital payments services.

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PURPOSE

Finish Strong is more than a statement...it's an attitude. For me it has also become a way of life. I discovered the power of choosing to Finish Strong when I began my career in sales. I struggled to tremendously in the early days. I discovered that it's not what happens to you that matters; it's how you choose to respond that does. I made a personal commitment to look adversity in the eyes and to keep moving forward in the direction of my goal regardless of the outcome. I knew that if I gave 100% of myself to the end, that I would rest easy at night know that I Finish Strong.

The Finish Strong attitude helped propel my career to amazing heights. But more than that, it changed my entire approach to living. The attitude began to take over other aspect of my life: spiritually, sports, friendships and more. Choosing to Finish Strong has not only help me succeed professionally, but also personally and spiritually. It has made me better. I wrote IMPACT to help others become empowered to enhance and change their lives too. We are all running the same race and we all have the same finish line. I strive each day to Finish Strong, giving no chance to having regrets. I plan on taking my last breath on this earth knowing that I did indeed, Finish Strong. My wish for you is to do the same.