We live in a world of constant change and daily competition. Everyday, someone is working to reduce costs, increase performance, and take your customers from you. This doesn't just apply to big business or the "other guy." It applies to your business, every single day.
Most of us know this, and yet most small businesses and professional practices take no daily action to enhance their position in the market place, or their productivity. That is a recipe for disaster!
Day by day, every business leader must take specific, practical action to serve your customers better, faster, cheaper and with greater attention to detail.
Here are a couple of systems for doing this:
1. Re-invest at least three percent of gross revenue in research and development. Every month, set aside three percent to improve performance, buy new equipment or up-grade your skills. Some industries invest more (sometimes far more!), but at a minimum, set aside three percent. You can't afford not to.
2. Use the "3% Solution". Every day, strive to be just three percent better at your work. Answer the phone a bit faster and more cheerfully. Be slightly more thorough in your sales presentations. Up-grade your email, your brochures, your packaging, your reliability, and make them just slightly better than they were last week.
Every business can improve by three percent! That's hardly difficult or even challenging. The key is to think in terms of constant and never-ending improvement. It doesn't have to be dramatic and it doesn't have to cost a lot, but the drive for excellence requires your constant attention. If you don't do it, someone, somewhere, certainly is.
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