HOW YOU CAN MAKE 2011 YOU - Charlie Cook

Whether 2010 was a good, bad or an indifferent year for your business, you'd like to make 2011 even better.
What's your plan?
I was about to call it quits for the day when the phone rang. It was George calling from Delaware. He told me that he wanted to learn everything he could about marketing his business. When I asked George which of my marketing manuals he was interested in, he answered, "all of them." Why was he so eager to improve his marketing? Was his business in the dumps?
On the contrary, last year was one of George's most successful years ever. He spent over forty thousand dollars marketing his business and made well over 35 times that in return. He's set his goals even higher for 2011 and is convinced that marketing is the best investment he can make in his business.
George is a business consultant who is successfully growing his business even when most companies have put a freeze on working with consultants. Marketing is a key factor in George's success; helping him get attention, position himself as the go to expert and sell his services.
Whether you're a printer, an accountant, consultant, sell health insurance, or financial services take a lesson from George and rethink the potential of your business. You could be making a lot more than you are now. Here's how:
1. Set the Bar High
George wants to double his business in the next two years. Having a clearly defined goal creates the destination for your marketing plan.
What's your dream for your business?
How much do you want your business to grow?
What are your goals for 2011?
2. Invest the Time and Money to Improve Your Marketing
No matter how successful George is, he knows that he could be doing better. You could be doing better too.
He's continually looking for new marketing ideas and strategies to help his business grow, and he's not afraid to spend money to get expert advice or implement new tactics.

3. Deliver Outstanding Service
George's consulting takes people by surprise with his timely, courteous service and his attention to details. This approach not only gets him noticed but also brings in repeat business and referrals.
How do you differentiate your products and services from your competition?
What can you do to provide outstanding services and products?
To make 2011 your best year ever, set high goals, make a plan, get the knowledge and advice you need, and provide outstanding service. Take another look at your business and you'll discover tons of opportunity for innovation and growth.
What's the best way to reach your goals in 2011?
Get the help you need to put your profits on track. Even in a tough economy you can succeed, when you know where to focus your efforts, If you're serious about doing better in 2011.