New Year's weekend seems the perfect time to remind you that
in business, you’ve GOT to make some noise! Recently, I
talked with two people who have become experts in marketing.
One has attended all the "boot camps," read the books and
taken seminars from the best marketing gurus around. The
other told me her personal library of marketing and business
books, videos and seminars cost over $100,000 in the past
ten years.
Unfortunately, neither of them has applied what they know
and their businesses have not grown.
These are classic examples of "analysis paralysis." They
have studied their market and learned the techniques. They
know how to write sales letters and they know the latest in
online marketing techniques. They know about using
endorsements, graphics and colors, about "risk reversal"
and identifying their target demographics.
What they don’t know is how to make noise.
They haven't taken action! One business leader recently told
me her greatest fear is "making a mistake!" Like, get over
it already!
If you’re in business, you’re going to make mistakes. (I
suspect that’s true in life; I know it’s true in business.)
The key to building your business is taking action. Of
course it's good to know what you’re doing. Sure, put the
odds in your favor as much as you can. But in the end,
you’ve got to take a chance and make some noise!
If you want your business to grow in 2011, think about what
you'll do differently. What will you expand or contract? How
much will you spend on advertising? What new products or
services will you offer? Which ones will you cancel?
In the end, growing a business is about taking action. It's
about making the best judgments you can, and then taking the
plunge.
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