Remember the saying that those who fail to plan are planning
to fail? We have all heard it at one time or another, and we
know it's true, even though most of us act as if it doesn't
apply to us. Well, it does apply!
This week I spoke with a group of unusually successful young
entrepreneurs and the thing I noted was their attention to
detail. This particular group is part of a network
marketing, or MLM organization, and they know exactly
where they are going. Specifically, they have written goals
and strategies related to:
1. Identifying of their key niche. They know WHO to contact.
2. The number of prospects to contact each week.
3. A strategy and budget for reaching those prospects.
4. A detailed, documented sales presentation.
5. A follow-up strategy and a system to track it.
6. A training and mentoring program to nurture new members.
7. Clear, written long-range goals that are measured in
revenues, profits, investments, number of "associates" and
productivity per member.
No wonder this organization is growing and making money!
They have a plan that guides their daily activity and gives
them feedback about their performance.
Every business needs a plan, and this particularly applies
to self-employed professionals. It simplifies your daily
activities, automates your priorities, and lets you know
what's working and what isn't.
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