ELIMINATE THE BOTTLENECKS!

In any process, there is an upper limit to your results, and
the limit is always the same: A bottleneck.
In watering your garden, the smallest point in the line
limits how much water passes through the hose. The
bottleneck may be the valve on the house, the diameter of
the hose, the little washer inside the coupling, or the
nozzle on the end. Wherever the bottleneck occurs, it limits
the flow through the entire hose, and the solution is always
the same: increase the flow at that one critical point, and
the results are instant and dramatic!
The same thing is true in business and in your career.
No matter how smart or skilled or passionate you are, there
is always one critical point that limits you more than all
the others combined! Fix it, and like the flow of water
through your hose, the results are amazing!
Here are 3 common bottlenecks:
1. Not Acting as a Business. Many professionals and
entrepreneurs have a dream, not a business. They work
without focus, and without results. For tax purposes, the
government makes a distinction between a hobby (no matter
how hard you work at it), and a business. Customers can tell
the difference, too. The bottleneck is lack of clarity. Work
the business!
2. Ineffective Marketing. If you aren't getting enough new
customers, the bottleneck is in your marketing process.
Find a way to let more people know about your business.
Everyone wants great service at a fair price! Help them find
you!
3. Inadequate Value Added. To achieve unusual success, you
must transform customers into life-long partners. If people
are trying your product or service, but don't become repeat
customers, something is wrong. It may be a skill problem, a
pricing problem, or a delivery problem, but it must be
fixed!
What are the bottlenecks that hold you back? Find and fix
them. You can not afford to allow one small "pinch" to limit
your potential. Eliminate the bottlenecks!