Every business contains a wealth of undiscovered and unused
assets, and often the value of a coach is in helping the
owner or manager utilize those assets in a whole new way, or
for the first time.
In the past few weeks, I've experienced one small example in
a very personal way. I read Janet Switzer’s book, "Instant
Income" about leveraging assets I've ignored or failed to
recognize in the past, and decided to try one of her
suggestions. With a simple email and a few phone calls, I
quickly made an extra thousand bucks! Not a fortune, but a
few extra dollars in my pocket. A small thing?
Perhaps, but your database of customers and clients, even
your list of competitors, are incredibly valuable assets!
How can you expand the sense of community and provide value
to these people? Find the answer, and watch your business
explode!
Or, another example from a recent client. A Chiropractor
routinely closed her office each evening and the building
sat empty. By allowing other professionals to use the
building for workshops and seminars, she earned a small
amount of rent, but more importantly, those people were
advertising her location and building her reputation in the
community. The synergy proved extremely profitable!
What assets are you sitting on? What tools, knowledge or
skills are you not using to expand your profits and enhance
your community? Find those hidden assets and put them to
work!
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