I hear it all the time from budding business owners I work with. They tell me they tried direct mail, or they tried asking for referrals, or they tried promotions – and they worked but then for whatever reason they didn’t try again.
Do you know the real “secret” to sales success?
Here’s a hint – it’s not the latest… social media craze, nor is it the newest WordPress “widget”.
The answer is really simple.
It’s consistency. Plain and simple. Doing what works, over and over, just like brushing your teeth prevents cavities – if you do it every day.
You see, marketing is the lifeblood of your business. And just as you need to eat to survive, you need to market more than once to get results it.
Think of it this way: If you only ate once a year, how healthy would you be?
Exactly.
Being hungry would be the least of your worries.
Now, think of it in terms of your business. If you only marketed your business once a year, how long will you remain in business?
Exactly.
Studies have shown that people need to be exposed to a marketing message at least 5 to 7 times before they make a buying decision. So make sure you work to get your marketing message to your market frequently.
So if you give up too early, you could be leaving a lot of money you deserve on the table.
I’m sure that’s not something you want to do.
The last thing you want in your business is a famished bank account. And that’s exactly what happens when you stop marketing.
Giving up on your marketing simply should be an option. You’ll never know when someone is ready to buy. So make sure to cover all your bases.
Market your business when things aren’t going so well, and when things ARE going well.
You’ll be happy you did.
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