MARKETING WITH ATTRACTION

This week, I was reminded of a quote from one of my mentors,
Thomas Leonard, who observed that, "People love to buy
things, but almost no one wants to be sold."
Thousands of people are eager to buy what you sell. They
want the benefits, the convenience, the comfort or prestige
that you can provide. Human beings are an "acquisitive"
bunch. We want stuff!
Of course, consumerism can be abused, but buying and selling
is the process that creates the life (and the lifestyle) we
all want. The "desire to acquire" goes deep, and its a good
thing.
So, if you aren't making as many sales as you would like,
let me suggest that the problem is not with your customers,
but with you. The problem is likely one of the following:
1. Not enough potential customers know about you or that
your product could enrich their lives. This is a marketing
problem, and as a business leader it is your job to solve
it. Let people know! Get out there and get in the game!
2. Or, the other possibility, is that you’re trying too
hard to "sell."
Personally, I have a deep-seated aversion to being "sold"
anything. But people are eager to buy benefits! They buy
solutions to their problems. They buy things that make their
lives better, easier, simpler, healthier or more
comfortable. They buy stuff that makes them happy. And they
buy from people they know and like and trust.
If enough people "know and like and trust" you, they will
listen when you offer a product or service that will make
their lives better. If they "know and like and trust" you,
they will flock to your door and you'll make all the sales
you need.