THE BEST TOOLS FOR THE JOB

A critical distinction that determines the future of almost
any business is your willingness to invest in equipment and
training.
I cringe when I hear a professional talk about the "cost"
of new equipment, hiring or training better staff, or
attending a conference or training. These things almost
NEVER "cost," they pay!
We live in a world of immediate cost and quality
comparisons. Trust me, whether you own a restaurant, run a
law office, or manufacture widgets, your customers talk to
each other! There are no secrets and the truth about your
quality, your level of innovation, and your performance is
known to every one of your customers, and to virtually
every potential customer.
Whether you invest in new software, new furniture, or
training, if it makes even a slight difference in your
performance, it can make a HUGE difference in your bottom
line. It's called leverage!
Attending a training or conference to meet the best people
in your profession, or to learn new skills, or to review
the best "old tricks," can be worth a fortune. Customers
want it done right the first time, and they will pay a
premium for the confidence that you know what you're doing.
Even buying a new laptop can pay for itself almost
instantly if it makes you slightly faster, slightly more
creative or more productive. You only need a slight edge to
enormously increase your results.
Invest in the right tools for the job. Invest in your
future.