YOU GOT TO MAKE NOISE!

This week I read about two people who have
become experts in marketing. One is a man who has attended
all the "boot camps," read the books and taken seminars
from the best marketing gurus around. The other is a woman
who told me her personal library of marketing and business
books cost over $100,000 in the past ten years.
Unfortunately, neither of them has applied what they know
and their businesses have not grown.
These are classic examples of "analysis paralysis." They
have studied their market and learned the techniques. They
know how to write sales letters and they know the latest in
online marketing techniques. They know about using
endorsements, about using graphics and colors, about
reversing risk and identifying their target demographics.
What they don't know is how to make noise.
They've not taken action! One business leader recently told
me her greatest fear is "making a mistake!" Like, get over
it already!
If you're in business, you're going to make mistakes. (I
suspect that's true in life; I know it's true in business.)
The key to building your business is taking action. Of
course it's good to know what you're doing. Sure, it's good
to put the odds in your favor as much as you can. But in
the end, you've got to take a chance and make some noise!
If you want your business to grow in 2015, think about what
you'll do differently. What will you expand? What will you
cancel? How much will you spend on advertising? What new
products or services will you offer? Who will you hire and
who will you fire?
In the end, growing a business is about taking action. It's
about making the best judgments you can, and then taking
the plunge.