THE KEY IS SUPERIOR SERVICE

I just read about a man who has built a
multi-million dollar mental health clinic in Minnesota. His
group focuses on serving families in rural areas where
social services are often inadequate.
What stands out about George's organization is that they
have developed such a reputation for SERVICE that he does
almost no advertising or paid marketing.
In the past few years, he has built a residential treatment
center for teens, another center that provides short-term
shelter, and they provide services to families in a dozen
counties. And for the most part, this is because counties
and community leaders come to them and request the service.
Around the world, agencies like George's struggle and face
financial deficits. His runs a 10% surplus almost every
year. Others cut back; he has added staff every year.
What's the difference?
George has gained the confidence of community leaders
because of his focus on SERVICE. They return phone calls
promptly. Questions are answered quickly and honestly.
Reports are delivered on time. And quality is never a
question. George and his staff stay in touch with both the
client families, and the officials who over-see his agency.
First class service has created a synergy that allows his
agency to grow while others struggle.
The key is extraordinary service. Attention to detail.
Clear communication. Follow-through. It works for George,
and it's the basis for every successful business, including
yours.