Recently, I had the chance to attend a training with several
small business owners. The companies ranged from one to a
dozen employees, and from just over 100k to about six
million in annual revenue. One of the key pieces was the
reminder that small companies have huge advantages over
larger competitors, but most entrepreneurs utterly fail to
leverage these advantages.
Small companies can respond instantly to new opportunities.
As the owner or manager of a small company, if you have the
ATTITUDE to take advantage of a new opportunity, you can
often do so in 15 minutes. A large competitor may take
months to form a committee!
Small companies can form alliances with their customers and
suppliers that are simply impossible for larger companies.
You know your customers! Ask them what they want. Ask them
to help you serve them better. What customer would refuse
to help you develop a better product at a lower price? Use
your alliances!
Finally, small companies benefit from small changes in ways
that large companies simply can not. For a professional or
small business owner, a new product or one new customer
that increases sales by $100,000 per year is a big deal!
You can afford to get interested. You can afford to
respond. You can leverage that! Google literally can't
afford to care or even notice a $100,000 deal.
Successful small business leverage their strengths. They
use technology, mobility and creativity in ways that large
bureaucracies simply cannot match.
small business owners. The companies ranged from one to a
dozen employees, and from just over 100k to about six
million in annual revenue. One of the key pieces was the
reminder that small companies have huge advantages over
larger competitors, but most entrepreneurs utterly fail to
leverage these advantages.
Small companies can respond instantly to new opportunities.
As the owner or manager of a small company, if you have the
ATTITUDE to take advantage of a new opportunity, you can
often do so in 15 minutes. A large competitor may take
months to form a committee!
Small companies can form alliances with their customers and
suppliers that are simply impossible for larger companies.
You know your customers! Ask them what they want. Ask them
to help you serve them better. What customer would refuse
to help you develop a better product at a lower price? Use
your alliances!
Finally, small companies benefit from small changes in ways
that large companies simply can not. For a professional or
small business owner, a new product or one new customer
that increases sales by $100,000 per year is a big deal!
You can afford to get interested. You can afford to
respond. You can leverage that! Google literally can't
afford to care or even notice a $100,000 deal.
Successful small business leverage their strengths. They
use technology, mobility and creativity in ways that large
bureaucracies simply cannot match.
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