REPLICATE YOURSELF

One of the key distinctions between creating your own job
and building a business, is the ability to have other
people do your work for you. This isn’t about “cloning” but
about building a team to run your business, serve your
customers and help you (and themselves) make money.
Most professionals run their “practice” as a small business
for tax and accounting reasons, but in fact they have a job
they created for themselves.  The may enjoy not working for
a corporation, but they still have to show up and do the
work in order to get paid. If they take a week off, the
income stops.
Fortunately, more and more professionals are training
others to do much of what they used to do themselves.
Attorneys use legal assistants, and physicians and dentists
use more (and more highly trained) assistants all the time.
The most successful sales professional I’ve coached is a
real estate agent with a personal staff of 4 people who
work for HER, not for her broker. In many cases, her staff
can close sales while she is on vacation.  Her commissions
continue even if she is on the beach!
Successful business people learn to delegate. They hire
experts who can strengthen and diversify the office. They
understand that training and leading a team will always be
more profitable than doing it by yourself.
Learn to delegate. The key to building your business is
almost never “doing” more; it’s hiring and supporting great
people. Sometimes the key is working with a great coach who
can help you see the road ahead and smooth out the “bumpy
sections.”