ATTRACTING RICHES (AND MONEY)

Making money is an interesting hobby. There is lots of
money all around us, the world is awash with it. There is
more money changing hands and making more people wealthy
than ever before. And yet, most of us work very hard and
have little to show for it at the end of the day.
Here's a simple rule: Making money is hard; being of
service is easy.
And here's the brilliant corollary: If you can serve enough
people, they will give you money out of gratitude.
Far too many business people go directly for the money and
find it awfully hard to attract and keep. Money does not
want to be trapped or tricked or corralled. Money is a
reward for the service we give and in some strange way, it
flows to those who serve.
Do you need a good business plan, good people and good
products? Of course! But the primary focus must be on
providing value and serving your customer. If you do that,
and do it with honesty, with style and enthusiasm, the
money will follow. It always has and always will.
We all prefer doing business with people we like and trust.
We prefer doing business with people who make things easy,
who serve us well, and who stand behind their product or
service, and do it with an easy smile and grace.
Only rarely is a deal based primarily on price. I routinely
drive past businesses (grocery stores, lawyers, repair
shops) who might offer a lower price because I prefer to do
business where I feel comfortable and have confidence in
the service I'll receive. I bet you do the same thing and
you want to use that to your advantage.
Find a way to provide extraordinary service and the money
will follow. That's been my experience and I trust it. I
think it'll work for you, too.