OPERATING FROM SUPER ABUNDANCE

It has long been said that the number one reason for
business failure is a lack of capital. Businesses and
professionals simply run out of money before they are able
to attract customers and generate sufficient revenue to
maintain the business. In the end, they close their doors.
I have two key observations about this:
1. Most businesses lack capital, but it is rarely cash.
In my experience, far more small businesses, professionals
and managers suffer from a lack of intellectual capital.
They don't know their industry, or their customers. They
lack vision and passion, or they lack experience. Perhaps
they are too greedy, and lack patience. Sometimes, they
lack wisdom or integrity, and their performance suffers
until ultimately the business fails.
With adequate experience and a solid business plan, the
cash is usually available. The more common problem is an
intellectual failure.
2. When you operate from "lack", everyone knows it and
potential customers flee. Whether you are worried about
cash or simply realize that you don't know what you're doing,
it shows up as "trying". You "try" to close the sale, or
you "try" to market or you "try" to find a solution.
Trying is rarely attractive, and customers can sense it.
Become an expert in your industry or profession. Develop
the confidence that you KNOW what you're doing and that
you come from a place of abundance.
This is one reason highly successful entrepreneurs hire
coaches and consultants. They know that coming from a
place of abundance shows up in every word and every action,
and ultimately creates more and greater abundance.