Unlike the previous campaigns, the ads in these campaigns encourage the prospect to book an appointment directly.
WHAT THE CAMPAIGN LOOKS LIKE:
Step 1: Your target audience sees your ad for a call with your company (your sales team) about your offer
Step 2: They provide their information and schedule the call
Step 3: If they don’t book an appointment immediately, we follow-up with email and phone calling. If they did book an appointment for the free assessment, we send out reminder emails and call in order to increase show-up rates for the calls.
Similar to the campaign above, in this ad campaign, you are more straightforward about the offer.
WHY IT WORKS:
What happened to building trust first? Good question.
In some cases, depending on the market and your targeting, these prove to be efficient campaigns because your audience already knows about you and trusts you. This usually happens in conjunction when ads are incorporated within a multichannel lead generation strategy.
This is THE most simplified ad campaign because these campaigns are certainly more direct, immediately pushing for a call instead of offering content or value in some way.
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