When your website is jam-packed with well-written, helpful blog posts, people are more likely to return for repeat visits. You may also be shocked to learn that 70% of consumers prefer to get to know companies through their content instead of promotions.
In other words, an effective content marketing strategy can help you build trust, keep visitors engaged, and secure more sales.
Today, we will show you several ways you can get more blog followers. The tips below have all worked for our brands, and with time and patience, these strategies can work for you.
Let’s dive in!
1.Get to Know Your Audience Segments
The first thing we want to talk about is your audience segments. All businesses have diverse customers that all have different interests, pain points, and goals. The culmination of these traits adds up to unique customer personas.
Customer personas, simply put, are the different groups of customers that each business services. So, for instance, an online pet store would have personas for cat owners, dog owners, and people who are crazy about birds.
Because each group has unique interests, the content they want to see can be varied as well. As a result, you have to work hard to create content for your blog that touches on all of the common (and some uncommon) pain points in your industry.
How does this help you get more followers? Well, 47% of online shoppers like to read 3-5 blog posts from a company before becoming a customer. So if you don’t have blog posts that resonate with users, there’s a good chance they will quickly leave your site.
You can design customer personas by examining your Google Analytics data and customer feedback forms. Think about the specific needs of customers who purchase each of your products. Then, create content that matches what your audience wants to see, and you can bet that you’ll get more followers.
2.Optimize Your Blog for Searchability
Next, let’s talk about optimizing your blog for searchability. Search engine optimization (SEO) is the process of improving the ranking of your site with popular search engines, most notably, Google.
If you want people to find your website, you need a blog that’s optimized for search. The best way to start this process is to use Google’s Keyword Planner to identify keywords in your industry with high search volume and low competition.
We suggest looking for plenty of long-tail keywords. Not only do these types of keywords make it easier to identify user intent, but it’s also an excellent way to reach more people who use voice search.
Once you’ve picked a handful of relevant words, start including them strategically throughout your content. Your title, headers, URL, and text body should all contain the keyword so Google crawlers can rank your website on the appropriate page.
Believe it or not, businesses that blog get 524% more pages indexed by Google, so this is one tip you can’t afford to miss.
3.Make it Easy to Connect
One of the biggest problems new website owners make is they don’t ask their blog visitors to subscribe to another marketing channel. If someone leaves your website without subscribing to your email list or enabling some form of notification, you’re missing out on a significant opportunity to bring more people back to your site.
Let’s look at push alerts as an example. In the United States, 15.95% of consumers agreed to receive push alerts to their devices when asked directly. You can use a tool like Push Engage to create segmented campaigns that send unique content and offers to each subscriber.
If used correctly, these types of notifications can help you drive more traffic to your website and drastically boost sales.
We also recommend creating an email signup form on your blog. You can incentivize users to sign up for a lead magnet, like an ebook or promotion. This technique will help you get more email subscribers and ensure that you have an audience ready to check out your latest blog post or flash sale.
4.Host Interactive Events
Interactive events are a powerful way to get more blog traffic. There are countless types of benefits you can participate in. We’ve found success with hosting online giveaways and private webinars for our subscribers.
At this point, it’s up to you to decide what kind of interactive event you use on your blog. If your goal is to bring in brand new people, you may want to consider hosting a giveaway with one of your popular products listed as the grand prize.
You can use your giveaway to dramatically grow your brand awareness and traffic. We suggest setting a rule on your giveaway that asks users to share your event for an additional chance to win.
If you want to gain your subscribers’ trust, you could host an educational webinar. Think back to the customer personas you created in step one. Find a common problem that a majority of your customers want to fix. Create an event and get people to start signing up a few weeks in advance.
There’s a good chance you could see a surge of blog followers leading up to the event and immediately after. Properly timed webinars throughout the year can ensure steady growth during peak periods.
5.Use Social Media to Reach More People
The last tip we want to talk about today is how you can use social media to get more blog followers. When you consider that 3.96 billion people use websites like Facebook, YouTube, and Twitter to shop for products and engage with brands, it’s no surprise that this tip is on the list.
Social media is one of the best ways you can get more people back to your website. Much like our previous tip, there are plenty of exciting ways you can reach more people using your existing social profiles.
We like to spend our time engaging in industry-specific groups. There’s a good chance there are several relevant groups where you can find your target audience. Use this opportunity to get to know potential customers and offer resources through your blog content.
If you’ve done an excellent job researching your audience, you should have an easy time sharing highly relevant posts that catch peoples’ attention and bring them back to your blog.
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