Making money is an interesting hobby. There is lots of money
in the world, the world is awash with it. There is more
money floating around, changing hands and making more people
wealthy than ever before. Some say our Government is
actually giving it away! And yet, most of us think of making
money as "hard."
Here's a simple rule: Making money is hard; being of service
is easy.
And here's the brilliant corollary: If you serve people,
they will give you money!
Too many business people go directly for the money and find
it awfully hard to attract and keep. Money does not want to
be trapped or tricked or corralled. Money is a reward for
the service we provide to others and in some strange way, it
flows to those who serve.
Are a good business plan, good people and good products
important? Of course! But the primary focus must be on
providing value and serving your customer. If you do that,
and do it with honesty and with style and enthusiasm, the
money will follow. It always has and always will.
We all prefer doing business with people we like and trust.
We prefer doing business with people who make things easy,
who serve us well, and who stand behind their product or
service, and do it with a warm smile and lots of grace.
Only rarely is a deal based primarily on price. I routinely
drive past businesses (grocery stores, lawyers, repair
shops) who might offer a lower price in order to do business
where I feel comfortable and have confidence in the service
I'll receive. I bet you're the same way and in business, you
want to use that to your advantage.
Find a way to provide extraordinary service and the money
will follow. That's been my experience and I trust it. I
think it'll work for you, too.
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