model. I won't give away the kernel of his amazing system,
but I will describe the principles that make it work.
1. His business has a very low start-up cost. Most
professionals are surprised at the high costs of equipping
an office and launching a new business, and start out
under-capitalized. The client developed a business that can
be set up for around $20,000, so he can afford to do it
right and create momentum from the very beginning.
2. His products are low cost, quickly consumed, and
standardized. In other words, he makes lots of repeat
sales. Think McDonald's restaurants, gas stations, or donut
shops. His customers appreciate the predictability and
reliability, and when they need more, they come back and
make repeat purchases. The cost of sales goes down, while
volume and profits go up. Good system!
3. Finally, because the business is modular, he can easily
duplicate himself. Once the bugs are worked out, he can
either establish more offices and hire people to run them,
or franchise the idea, or follow a number of other plans.
The key is duplication.
Unless you can duplicate yourself, no matter how well you
are paid and how fancy your title, you are basically
working for wages. A surgeon may earn thousands of dollars
per hour, but she only gets paid when she operates.
To increase your earnings, duplicate yourself. Find a way
to "modularize" (is that a word?) your business model and
let other people make money helping you make money. You
really can't do it all yourself!
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