WHAT SUMMER SLUMP?

Recently, I've been reading an unusual number of stories
about how the economy remains slow and most recently I've
been hearing about businesses "accepting the realities of a
summer slump." Why?
Most IMPACT readers are either professionals or business
owners, or work for and with businesses that provide goods
and services people need all year round. Why would any
business "settle" for a slow season?
Yes, of course, employees and customers are more likely to
take vacations, and of course there is the "problem" of
nice whether and summer travel. But people still need your
services! All that hiking, swimming and yard work increases
the need for Chiropractic services, and all that travel
increases the need for insurance, auto services and picnic
supplies. How can your business capitalize on these things?
For myself, I've often scaled back a bit in the summer, but
this year I'm "rebelling" and have decided to expand my
services a bit. I'll be offering additional classes, doing
more speaking than usual, and even work with a couple more
clients than in past summers.
Reaching out to your audience, marketing in smart ways,
providing service at times that are convenient, and
focusing on the services people really need gives you a
tremendous edge! While your competition is on vacation, why
not gear up? Review your plans, invest in yourself and your
business, and (along with taking some time off, and a
getting bit of sunshine) make this your best financial
summer ever!