WHY ARE YOU DOING THIS?

Every successful business leader has a clear answer to two

vital questions: Why are you building this company? Who
does it serve and what's your greater purpose? Answering
these questions costs you very little, and it can pay huge
dividends.
For some entrepreneurs, the primary purpose is simply to
create a business that can be sold. They have a talent for
designing systems to meet a real need while making a
profit, and they love starting new businesses. Once the
company is established, they often sell it and may repeat
the process again and again through the years. 
Most business owners, however, have some other purpose in
mind, and it is often deeply personal. Some want to build a
company they can pass on to their children. Others want to
see how large and profitable they can make it, and they
dream of a vast enterprise with thousands of employees.
Still others, want a business that expresses their values
or contributes to society in some way.
In reading about entrepreneurs, I am struck that it
does not seem to matter what the reason actually is. What
matters is the ability to keep it in sight at all times.
Knowing your personal vision, your purpose or mission, the
"reason why we do this," is absolutely critical.
The solution is simple: Keep your eyes on the prize! Step
back, gain perspective, renew your commitment. Remember WHY
you are doing this! If you are clear about the "why,"
you'll figure out the "how".